retargeted

/riˈtɑrɡətɪd/
verb
  1. To aim or direct something (such as an advertisement, campaign, or effort) at a new or different audience or goal.
    • After the product launch, the marketing team retargeted their efforts toward small businesses.
    • The company retargeted its ads at younger customers after the first campaign failed.
    • The nonprofit retargeted its fundraising appeal to donors who had given in the past.
  2. To change the focus or objective of a project, plan, or strategy.
    • The startup retargeted its business model after feedback from early users.
    • The researchers retargeted their study to address a more urgent health issue.
    • Facing budget cuts, the school retargeted its resources toward core subjects.
Antonyms
What does "retargeted" mean? | whatsthatwordmean | whatsthatwordmean