retargeting
/riːˈtɑːrɡɪtɪŋ/
noun
- A digital advertising technique that shows ads to people who have previously visited a website or shown interest in a product, in order to encourage them to complete a purchase or action.
- The company's retargeting campaign increased sales by showing ads to people who had browsed their website.
- Many online stores use retargeting to remind shoppers about items they left in their cart.
- Retargeting can be effective, but some users find it annoying to see the same ad everywhere.
verb
- To target (someone or something) again, especially with a different approach or for a new purpose.
- The company retargeted its efforts on improving customer service instead of just selling more products.
- After the first ad failed, they retargeted the same customers with a special discount offer.
- The marketing team decided to retarget their campaign toward younger audiences.
- In digital advertising, to show ads to users who have previously interacted with a brand or website.
- We retarget visitors who leave the site without making a purchase.
- The app retargets users by showing them ads for items they viewed earlier.
- The system will retarget anyone who clicked on the link but didn't sign up.