rhetoric

/ˈrɛtərɪk/
noun
  1. The art or skill of speaking or writing effectively and persuasively.
    • The politician's speech was a masterclass in rhetoric.
    • Ancient Greek philosophers taught rhetoric as a key subject.
    • She studied rhetoric in college to become a better lawyer.
  2. Language that is intended to influence people, but that may not be honest or sincere.
    • The company's promises were just rhetoric to boost sales.
    • The candidate's campaign was full of empty rhetoric.
    • Don't be fooled by their rhetoric; look at what they actually do.
Synonyms
What does "rhetoric" mean? | whatsthatwordmean | whatsthatwordmean