rotogravure
/ˌroʊtoʊɡrəˈvjʊr/
noun
- A printing process that uses a cylinder with engraved cells to transfer ink onto paper, often used for high-quality magazines, catalogs, and packaging.
- Rotogravure is still used for printing large runs of wallpaper and gift wrap.
- The magazine's glossy pages were printed using rotogravure, giving the photos a rich, detailed look.
- The company invested in a new rotogravure press to improve the quality of their product labels.
- A section of a newspaper, especially a Sunday edition, that is printed using the rotogravure process and often contains pictures and features.
- The rotogravure section of the newspaper featured stunning travel photography.
- My grandmother loved to look at the fashion spreads in the Sunday rotogravure.
- He collected old rotogravure pages from the 1940s for their artistic value.
Synonyms