salesmanship

/ˈseɪlzmənʃɪp/
noun
  1. The skill or ability to persuade people to buy products or services.
    • The training program focused on improving salesmanship through role-playing exercises.
    • Her excellent salesmanship helped the company sell more cars than ever before.
    • Good salesmanship involves listening to the customer's needs and offering solutions.
  2. The art of convincing someone to accept an idea or agree to something.
    • Getting the team to adopt the new software required a lot of salesmanship.
    • His salesmanship convinced the committee to fund the community project.
    • The politician used clever salesmanship to win support for the new policy.
Synonyms
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