scarehead

/ˈskɛrˌhɛd/
noun
  1. A newspaper headline designed to alarm or excite readers, often using sensational language.
    • The tabloid ran a scarehead reading "City Under Attack!" even though it was just a minor storm.
    • She ignored the scarehead and read the article carefully to find the real facts.
    • Editors sometimes use a scarehead to boost sales, even if the story is not that dramatic.