semeiotics
/ˌsɛmiˈɑtɪks/
noun
- The study of signs, symbols, and how meaning is created and understood; same as semiotics.
- The course covers the basics of semeiotics, including icons, indexes, and symbols.
- She wrote her thesis on the semeiotics of fashion and social status.
- Semeiotics helps us understand how advertisements use images to persuade people.
Synonyms