semiologist

/ˌsɛmiˈɑlədʒɪst/
noun
  1. A person who studies signs and symbols and how they communicate meaning.
    • As a semiologist, she explained how traffic signs convey complex messages.
    • The semiologist analyzed the hidden meanings in the advertisement.
    • The conference brought together semiologists from around the world to discuss visual communication.
Synonyms
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