semiotics
/ˌsɛmiˈɑtɪks/
noun
- The study of signs and symbols and how they are used to communicate meaning.
- In her linguistics class, she learned that semiotics helps explain how road signs convey information.
- The advertisement was analyzed using semiotics to understand the hidden messages in the images.
- Semiotics is not just about language; it also includes gestures, colors, and sounds.