sensitisation

/ˌsɛnsɪtɪˈzeɪʃən/
noun
  1. The process of becoming more aware of or responsive to something, especially a social issue or problem.
    • The workshop focused on the sensitisation of students to environmental issues.
    • Sensitisation to cultural differences helps people work better together.
    • The campaign aimed at the sensitisation of the public to the dangers of texting while driving.
  2. The process of becoming more reactive to a substance, such as an allergen or drug, after repeated exposure.
    • Sensitisation to bee venom can be dangerous for beekeepers.
    • The doctor explained that sensitisation to the medication might cause an allergic reaction later.
    • Repeated contact with poison ivy can lead to sensitisation and a stronger rash each time.
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