shill
/ʃɪl/
verb
- To act as a shill; to promote something deceptively by pretending to be an unbiased supporter.
- He was paid to shill for the gambling website on social media.
- The actor shilled for the energy drink during the talk show interview.
- Don't shill for a product you don't actually believe in.
noun
- A person who pretends to be a genuine customer or supporter in order to promote a product, service, or idea, often in a deceptive way.
- In the crowd, a shill started clapping loudly to make others join in.
- The online review was clearly written by a shill, not a real customer.
- The company hired a shill to stand in line and pretend to love their new phone.