shnook

/ʃnʊk/
noun
  1. A person who is easily fooled, naive, or overly trusting; a simpleton.
    • The con artist targeted shnooks who were too nice to say no.
    • He's such a shnook — he believed the salesman's lies and paid twice the price.
    • Don't be a shnook; check the facts before you agree to anything.
  2. A person who is pitiable or pathetic in a gentle, endearing way.
    • He's a lovable shnook who always tries to help, even when he messes up.
    • The poor shnook waited for hours for a friend who never showed up.
    • That shnook forgot his own birthday — we had to remind him.
What does "shnook" mean? | whatsthatwordmean | whatsthatwordmean