showmanship
/ˈʃoʊmənʃɪp/
noun
- The skill or ability to present something in a dramatic, entertaining, or impressive way that captures an audience's attention.
- Good showmanship is just as important as talent when performing on stage.
- The magician's showmanship made even a simple card trick feel amazing.
- The salesperson used showmanship to make the product seem irresistible.