spokesmanship
/ˈspoʊksmənˌʃɪp/
noun
- The skill or role of being a spokesperson; the ability to communicate effectively on behalf of an organization or group.
- Her excellent spokesmanship helped the company maintain a positive image during the crisis.
- The training program focuses on spokesmanship, including media interview techniques.
- Good spokesmanship requires honesty, clarity, and the ability to stay calm under pressure.