subcult

/ˈsʌbˌkʌlt/
noun
  1. A group of people within a larger society who share distinct beliefs, interests, or behaviors that set them apart from the mainstream.
    • The punk subcult in the 1970s had its own music, fashion, and attitude.
    • Online gaming communities often form a subcult with its own slang and traditions.
    • She studied the subcult of skateboarders for her sociology project.
  2. The distinctive culture, practices, or style of such a group.
    • The subcult of surfers has its own music, clothing, and way of speaking.
    • The subcult of cosplay includes elaborate costumes and conventions.
    • Hip-hop subcult has influenced fashion and language around the world.
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