tantaliser

/ˈtæntəlaɪzər/
noun
  1. A person or thing that tempts or teases by showing something desirable but keeping it out of reach.
    • The smell of fresh bread from the bakery was a tantaliser for hungry passersby.
    • The trailer for the movie was a perfect tantaliser, leaving viewers desperate for more.
    • He was a known tantaliser, always showing off his new gadgets but never letting anyone try them.
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