tantalization
/ˌtæntəlaɪˈzeɪʃən/
noun
- The act of teasing or tormenting someone by showing them something desirable but keeping it out of reach.
- The advertisement was pure tantalization, offering a dream vacation with a tiny chance of winning.
- He endured the tantalization of watching his favorite band from behind a fence.
- The constant tantalization of the dessert menu made it hard to stick to her diet.