trademark
/ˈtreɪdˌmɑrk/
noun
- A symbol, word, or phrase legally registered to represent a company or product.
- The Nike swoosh is one of the most famous trademarks in the world.
- Companies register their trademarks to prevent others from using them.
- The golden arches are a trademark of McDonald's.
- A distinctive characteristic or feature that is typical of a person or thing.
- That sense of humor is his trademark.
- Her trademark is wearing bright red lipstick every day.
- The director's trademark style includes long, dramatic pauses.
verb
- To register something as a trademark.
- You should trademark your brand name to protect it legally.
- They trademarked the phrase 'Just Do It' in the 1980s.
- The company decided to trademark its new logo.