trend

/trɛnd/
noun
  1. A general direction in which something is developing or changing.
    • Economists are watching the upward trend in housing prices.
    • There is a growing trend toward remote work.
    • The trend in fashion this year is bright colors and bold patterns.
  2. A popular or fashionable style or activity at a particular time.
    • She always follows the newest beauty trends.
    • The latest trend among teenagers is collecting vinyl records.
    • Social media trends change very quickly.
Antonyms
verb
  1. To change or develop in a general direction.
    • The company's profits are trending upward this quarter.
    • Interest rates have been trending downward for months.
    • Opinions on the issue are trending toward greater acceptance.
  2. To become popular or widely discussed on social media or in the news.
    • The celebrity's announcement trended worldwide within hours.
    • That video trended for days after it was posted.
    • The hashtag #ClimateAction is trending on Twitter.