unawareness

/ˌʌnəˈwɛrnəs/
noun
  1. The state of not knowing or not realizing something.
    • His unawareness of the rules caused him to fail the test.
    • There is a general unawareness about the importance of recycling.
    • The company's unawareness of customer needs led to poor sales.
What does "unawareness" mean? | whatsthatwordmean | whatsthatwordmean