unbundling
/ʌnˈbʌndlɪŋ/
noun
- The act or process of separating something into its individual parts or components, especially products or services that were previously sold together.
- Many industries are seeing a trend toward unbundling, where customers buy only what they need.
- The unbundling of cable TV channels has given viewers more control over what they pay for.
- The unbundling of the software suite allowed users to purchase just the spreadsheet program.
Synonyms
verb
- Present participle of unbundle: the action of separating something into its individual parts or components.
- The company is unbundling its services to attract budget-conscious customers.
- She is unbundling the old computer system into separate modules for easier maintenance.
- They are unbundling the tour package so travelers can choose their own hotels and flights.