underprice
/ˌʌndərˈpraɪs/
verb
- To sell something at a price lower than its usual or fair value.
- If you underprice your handmade jewelry, customers might think it is low quality.
- The store decided to underprice the old inventory to clear it out quickly.
- The company was accused of trying to underprice its competitors to gain market share.
- To set a price that is too low for a product or service, often resulting in a loss.
- The new restaurant underpriced its menu items and struggled to stay open.
- The bakery underpriced its cakes and couldn't cover the cost of ingredients.
- Be careful not to underprice your freelance work, or you won't make a living.
Antonyms