undersell
/ˌʌndərˈsɛl/
verb
- To sell something at a lower price than a competitor.
- We can't afford to undersell our products just to attract more customers.
- Online retailers often undersell brick-and-mortar stores because they have lower overhead costs.
- The new store tries to undersell all the other shops in the area.
- To present or promote something in a way that makes it seem less impressive or valuable than it really is.
- Don't undersell yourself in the job interview; you have great skills.
- The movie's trailer really undersells how funny and exciting it is.
- She tends to undersell her achievements, but her team knows how hard she worked.
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