undersell

/ˌʌndərˈsɛl/
verb
  1. To sell something at a lower price than a competitor.
    • We can't afford to undersell our products just to attract more customers.
    • Online retailers often undersell brick-and-mortar stores because they have lower overhead costs.
    • The new store tries to undersell all the other shops in the area.
  2. To present or promote something in a way that makes it seem less impressive or valuable than it really is.
    • Don't undersell yourself in the job interview; you have great skills.
    • The movie's trailer really undersells how funny and exciting it is.
    • She tends to undersell her achievements, but her team knows how hard she worked.
What does "undersell" mean? | whatsthatwordmean | whatsthatwordmean