upmarket
/ʌpˈmɑrkɪt/
adjective
- Designed for or appealing to wealthy or sophisticated customers; high-end.
- The hotel is very upmarket, with marble floors and a private spa.
- She bought an upmarket handbag that cost more than her rent.
- They opened an upmarket restaurant that serves only organic ingredients.
Antonyms
adverb
- Toward a more expensive or exclusive market or area.
- The neighborhood is moving upmarket as new luxury apartments are built.
- The brand decided to reposition itself upmarket to attract wealthier clients.
- They moved upmarket when they started selling designer clothes.