upscale
/ˈʌpˌskeɪl/
adjective
- Aimed at or characteristic of wealthy or sophisticated people; high-end.
- She lives in an upscale neighborhood with large homes.
- The boutique sells upscale clothing at premium prices.
- They dined at an upscale restaurant with white tablecloths.
verb
- To increase the quality, value, or size of something.
- The company plans to upscale its product line to attract luxury buyers.
- They upscaled the old hotel into a five-star resort.
- We need to upscale our marketing efforts to reach a global audience.