valorise

/ˈvæl.ə.raɪz/
verb
  1. To give or assign value or worth to something, often in a social or economic sense.
    • The museum's new exhibit aims to valorise the contributions of overlooked artists.
    • The community works to valorise traditional crafts by teaching them in local schools.
    • Economists often valorise intangible assets like brand reputation when calculating a company's worth.
  2. To increase the price or value of something, especially through official or market action.
    • By limiting supply, the company hoped to valorise its rare collectible items.
    • The government decided to valorise the currency to control inflation.
    • The new trade agreement helped valorise agricultural products from the region.
What does "valorise" mean? | whatsthatwordmean | whatsthatwordmean