window dress

/ˈwɪndoʊ ˌdrɛs/
verb
  1. To arrange the display of goods in a store window to attract customers.
    • The shop owner hired a professional to window-dress the boutique for the spring collection.
    • He spent the morning window-dressing the bakery window with fresh pastries and flowers.
    • She learned to window-dress at the department store during the holiday season.
  2. To present something in a way that makes it look more attractive or impressive than it really is.
    • Politicians often window-dress their policies to gain public support.
    • The company tried to window-dress its financial report to hide the losses.
    • Don't let the fancy packaging window-dress the fact that the product is low quality.
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