word of mouth

/wɜrd əv maʊθ/
adjective
  1. Spread or communicated by people talking to each other, not through formal advertising.
    • Word-of-mouth recommendations are very powerful in small communities.
    • The movie had a word-of-mouth success that surprised critics.
    • They relied on word-of-mouth marketing to grow their business.
noun
  1. The process of sharing information or opinions about something by people talking to each other, rather than through advertising or media.
    • Good customer service leads to positive word-of-mouth.
    • The restaurant became popular through word-of-mouth.
    • Word-of-mouth is often more trusted than online ads.
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