yardwand

/ˈjɑrdˌwɑnd/
noun
  1. A long, thin stick or rod used for measuring, typically one yard in length.
    • In the old days, merchants would check the length of fabric with a yardwand.
    • The tailor used a yardwand to measure the cloth for the suit.
    • She found a wooden yardwand in the attic, still marked with inch and foot lines.